The Theory of Cost Per Wear

Have I ever mentioned my Theory of Cost Per Wear? It's how I (frequently) rationalize purchasing an expensive item. It is also what I obsess over when I only wear something once or twice. The theory is easy- take the cost of the item and divide by how many times you wear it. So the conversation in my head goes something like this-

(Pulling out buttery soft ruffle front black leather jacket by Loeffler Randall purchased this past fall to wear with the 100th outfit for the 100th time)

"Wow. This jacket goes with everything. I really love it. I was freaking out when I bought it because it cost a LOT of money and I already bought a leather jacket this fall but I have worn it SO much already. And I'm sure I'm going to keep wearing it...Actually, now that I think about it, my cost per wear is ALREADY about $10. If I keep this up, I'll be at $5 in no time. Now THAT is a DEAL!!!"

Smart, right?! What isn't smart is the closetful of expensive dresses I have that I buy for things like weddings and wear once, twice if I'm lucky. Cost per wear- anywhere between $250 and $500. Not such a deal.

So keep it in mind the next time you are purchasing. That amazing dress for a wedding? Maybe if you can think of at least 2 more times you're going to wear it. OR the amazing fill-in-the-blank-item-here that you can wear practically every day and is totally worth the bigger ticket cost. I bet your cost per wear will be less than the dress every time!